Custom Illustration & Marketing Campaign
SAKS FIFTH AVENUE
A global campaign featured in flagship stores, online marketing, and promotional packaging for elite Saks First Beauty members.
The campaign was active from 2017—2020, with a collection of 16 custom colourways for rotating SS / FW seasons.
Concept Inspiration
The pattern was conceptually inspired by a “Surrealist Secret Garden,” and the notion that a human being’s beauty can be found beyond the surface of physical appearance. There is a deeper meaning to beauty suggested through surrealist reinterpretations of physical beauty products.
“Surrealist Secret Garden”
The content of the pattern expands on the notion that what appears on the surface should not be taken at face value. For instance—Lips on a stick of floral buds. Concentric flower geometries composed of bronze hand mirrors, and freshly powdered eyelids. Ladybugs as costume rings.
